1-1 ［ Placing Customers First ］

Our business activities rely on customers understanding the usefulness and benefits of, and using, our products and services. Therefore, we must always serve our customers with sincerity and humility, keeping gratitude, wholeheartedness, and empathy in mind.
One of Yakult’s strengths lies in research centered on probiotics in the interest of people's health. Drawing on findings from such research, we must keep on placing customers first in our business activities to continue providing products and services that meet customer needs.

1-2 ［Provision of Products that are Safe and Offer Peace of Mind ］

The cornerstone of our business activities is the ongoing provision of products and services that gain trust from and satisfy customers, by making every effort to ensure safety not only in the research, development, and production processes but also in the shipment, store delivery, and home delivery phases.
If an accident or problem occurs that involves the products or services we provided, we will address it swiftly and appropriately without exception.
Consistently acting and responding in that manner will provide customers with peace of mind.

2-1 ［Compliance with Related Laws and Regulations ］

Should a company or its employees violate any law or regulation, the company not only would be punished under the statute but also could completely lose credibility in society.
We must always comply with the laws and regulations of the jurisdictions where we operate.

2-2 ［ Compliance with Internal Rules, Regulations, etc. ］

We must perform our routine operations with the full understanding of and in compliance with corporate regulations and rules.
We also need to be thoroughly mindful of the morals and manners required of businesspeople, acting with integrity, responsibility, and accountability.

2-3 ［ Promotion of Fair and Sound Transactions ］

We encourage fair competition in a transparent and open environment and appropriate business dealings, without misconduct, profiting by unjustifiable means or imposing an unjustifiable burden on business partners. Purchase transactions must be made following proper procedures.
It is also essential to maintain a sound and adequate relationship when conducting transactions between the companies of the Yakult Group.
For the promotion of fair and sound transactions, various corporate systems and rules must be verified on a routine basis and reviewed where appropriate.

2-4 ［ Self-Restraint with Regard to the Exchange of Gifts and the Entertainment of Customers ］

It goes without saying that providing gifts, entertainment, and other benefits to public officials can be a crime (bribery). In addition, an increasing number of private-sector companies refrain from providing gifts and such to other companies too. No Yakult Group employee is allowed to, whether directly or indirectly, receive from domestic or overseas business partners and other parties—or provide domestic or overseas business partners and other parties as well as customers with—gifts and entertainment that are beyond what is acceptable and proper in society.

2-5 ［ Respect for Local Cultures and Customs ］

Close engagement with local communities is the cornerstone of every company. We, as a part of the local community, must respect local culture and customs and establish a good relationship with the respective local communities. We also must promote corporate activities while communicating and cooperating with the respective local communities.

3-1 ［ Disclosure of Corporate Information and Communication with Society ］

Throughout management, we must disclose information required by society in an appropriate and timely manner and promote fair and transparent corporate activities. We actively provide accurate and useful information to all stakeholders such as customers, shareholders, employees, business partners, local communities, industry groups, public offices, and nonprofit and nongovernmental organizations, while fostering interactive communication with them.

4-1 ［ Protection of Confidentiality ］

It is the fundamental duty of every employee to safeguard confidential information obtained during the course of their work. We must stringently protect not only the company’s trade secrets but also information on customers and business partners in compliance with applicable laws, regulation, and internal rules.
Furthermore, information on customers and business partners must not be used for any purpose that is not justifiable.

4-2 ［Appropriate Use of Social Media］

The popularization of social media has enabled anyone to spread information instantly to a large audience. Companies also use social media with greater frequency.
While making our lives richer and more convenient, social media occasionally cause serious problems as a result of misinformation or offhand remarks going viral. If such misinformation pertains to a company, that company may suffer damage to its reputation or other grave harm.
It is therefore essential that we use social media appropriately, whether for business or private purposes. When using it, we must be aware that we are Yakult employees and have the corresponding responsibility, bearing in mind the risk that information posted by a single person may cause unintended consequences to society.

5-1 ［ Resolute Stand against Antisocial Forces ］

Antisocial forces, whether members or not of organized crime groups, threaten the daily lives of ordinary citizens and legitimate business activities. We stand firm against all antisocial forces without bowing to their pressure, eliminating and rejecting association with them in a resolute manner.
We never subscribe to and place advertisements on any magazines issued by antisocial forces, or provide money or goods to them. Moreover, we maintain a crisis management mind-set that allows no room for interference.

6-1 ［ Respect for Individuality and Diversity ］

The Yakult Group has a large number of employees, who come from all walks of life. Likewise, the Yakult business is supported by a variety of stakeholders, from customers to shareholders and business partners.
The personality and human rights of everyone we are involved with must be respected and their dignity not be violated. We embrace diversity in terms of race, religion, creed, nationality, ethnicity, origin, educational background, age, gender, gender identity, sexual orientation, disability, health status, and other personal attributes. In no cases do we tolerate discrimination based on those grounds in our business activities.
We respect each other's individuality to create a working environment in which everyone can realize their full potential and be accepted as who they are.

6-2 ［ Positive Working Environments ］

The safety and physical and mental health of employees should be prioritized above anything else. Also, it is equally important to create a rewarding working environment that meets the work-style needs of diverse people and is comfortable for everyone to work in. Yakult Group companies strive to achieve employee work-life balance by developing an environment in which employees can work with peace of mind and by establishing systems that allow them to choose work styles suiting their individual conditions.

6-3 ［ Zero Tolerance for Harassment ］

Harassment of various types, including workplace bullying and sexual harassment, has become a society-wide problem.
Any of these may directly cause the deterioration of the victim's physical and mental health, along with creating a hostile working environment by demotivating the employees and demolishing the workplace's order, among other things. In addition, if the victim files a lawsuit, not only the company sued but also the entire Yakult Group may suffer immeasurable damage in the form of direct and indirect financial losses and a blow to the corporate image, to name a few.
We must always be sensitive to other people's feelings so as not to engage in any kind of harassment. Should an incident of alleged harassment occur, the company will handle it paying due attention to the protection of privacy. If the allegation is substantiated, the company will take strict disciplinary action against the harasser.