Philosophy
As a member of the Yakult Group, we contribute to the health and happiness of people around the world through the pursuit of the possibilities in functional materials and the creation of new values.
The founder
Minoru Shirota’s philosophy (belief), which serves as a basis for Yakult
Minoru Shirota
Doctor of medicine
Former Chairman of Yakult Honsha Co., Ltd. and
Director of the Yakult Central Institute for Microbiological Research
At the Yakult Group, we call the philosophy (belief) of Minoru Shirota,
the founder of Yakult and a doctor of medicine, “Shirota-ism,”
and even today regard it as the basis of all of our business operations.
Preventive medicine
It is better to prevent diseases in advance than to treat diseases after people have fallen ill.
Healthy intestines lead to long life
Strengthening the intestines, which absorb essential nutrients from foods, leads to good health and a long life.
A price anyone can afford
We want to deliver "Lactobacillus casei YIT 9029," which can protect the intestines, to as many people as possible at an affordable price.
