Yakult 90th

JP

Yakult History─ Years Since the Launch of YakultYakult History─ Years Since the Launch of Yakult

The Evolution of Yakult Products and the Expansion of Global OperationsThe Evolution of Yakult Products and the Expansion of Global Operations
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Production and sales of Yakult begin in Fukuoka, Kyushu, under the name The Shirota Institute for Research on Protective Bacteria.

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Shortly after the postwar period, Yakult was sold in tall, narrow glass bottles, as shown in the photo.

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The word Chlorella on the packaging indicates that Yakult contained chlorella extract at the time.

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This glass bottle was used until just before the transition to plastic containers. It features the Shirota Mark, a company emblem incorporating a wordplay on the founder’s name—formed by 'shi' (four in Japanese), represented by four 'ロ' (ro) characters, and one '田' (ta) character.

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Yakult expands overseas for the first time, launching sales in Taiwan.

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Yakult is introduced to the market in a new plastic container.
The now-iconic Yakult bottle features a unique curved design, making it easy to hold for young children and the elderly while allowing people to enjoy it sip by sip rather than drinking it all at once.

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Yakult launches sales in Brazil

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Yakult launches sales in Hong Kong
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Yakult launches sales in Thailand
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Yakult launches sales in Korea

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Yakult launches sales in the Philippines

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Yakult launches sales in Singapore
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Yakult 80 is introduced to the market.

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Yakult launches sales in Mexico

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Yakult launches sales in Brunei

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Yakult 80 Ace is introduced to the market.

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Yakult launches sales in Indonesia

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Yakult launches sales in Australia
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Yakult launches sales in the Netherlands

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Yakult launches sales in Belgium
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Yakult launches sales in France

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Yakult launches sales in the UK
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Yakult launches sales in Luxembourg

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Yakult launches sales in Germany

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Yakult launches sales in Spain

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Yakult LT is introduced to the market.
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Yakult is approved by the Ministry of Health and Welfare for labeling as Foods for Specified Health Uses in Japan.
The Ministry of Health and Welfare (now the Consumer Affairs Agency) evaluates and approves Yakult for its health benefits and safety, allowing the product to display its approved health claims on the packaging. The official mark on the bottle indicates its approved health benefits.

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Yakult 400 fermented milk drink is introduced to the market.

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Yakult launches sales in Uruguay
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Yakult launches sales in Guangzhou, China

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Yakult launches sales in Malaysia
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Yakult launches sales in Ireland
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Yakult launches sales in New Zealand

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Yakult 300V is introduced to the market.

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Yakult launches sales in Shanghai, China
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Yakult launches sales in Austria

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Yakult launches sales in Beijing, China

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Yakult launches sales in Italy
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Yakult launches sales in Vietnam
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Yakult launches sales in California, USA
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Yakult launches sales in Canada

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Yakult SHEs is introduced to the market.
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Yakult 400LT is introduced to the market.

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Yakult launches sales in India
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Yakult launches sales in Belize

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Yakult Calorie Half is introduced to the market.
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The three-dimensional trademark for Yakult containers is recognized.

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Yakult launches sales in Tianjin, China

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Yakult Ace is introduced to the market.
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New Yakult and New Yakult Calorie Half are introduced to the market.

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Yakult launches sales in Switzerland

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Yakult launches sales in Malta

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Yakult Gold is introduced to the market.
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Cup de Yakult is introduced to the market.

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Synbiotics Yakult W is introduced to the market.

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Yakult launches sales in the United Arab Emirates
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Yakult launches sales in Oman
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Yakult launches sales in Bahrain
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Yakult launches sales in Qatar
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Yakult launches sales in Kuwait

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Yakult Five is introduced to the market.
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Yakult 1000 is introduced to the market.

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Yakult launches sales in Denmark

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Yakult launches sales in Myanmar
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Yakult W is introduced to the market.
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Yakult 400W is introduced to the market.

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Y1000 is launched.
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Ice de Yakult is introduced to the market.

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Ice de Yakult Gelato & Milk is introduced to the market.

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Yakult 1000 Toshitsu Off is introduced to the market.

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Y1000 Toshitsu Off is introduced to the market.

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